1.) Website Analysis:
Website Analysis is nothing but, checking whether the website is indexed in the search engine or not. If indexed then to check what would be the page rank is, how many back links and authorized back links are there for the website. And checking for the keyword positions indexed searching with related keywords of your website. Apart from all these things most important thing is check each and every page of the website that is, whether it has got Meta Content(Meta Title, Meta description, Meta keywords ).
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